50 Years of Health & Nutrition Research
24 million copies distributed in natural food stores. Now, get yours FREE in your inbox, starting with the best of the last fifty years.
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Start With the Best of 50 Years.
Sign up and we’ll send our Best of 50 Years sampler right away, absolutely free: ten facts readers never forgot, from 50 years of Nutrition News. Then watch your inbox for one short email every few days, each with another favorite worth knowing for your health.
Get Your Free Issue“You have to get healthy before you can get happy.”
What Subscribers Say About Nutrition News
“I appreciate Nutrition News’s unbiased point of view. It is refreshing to find so much information in one concise format without any advertising to distract me from the facts.”
“There is so much rich information in each issue, and as you read it, your nutritional context deepens and builds. It’s incredible how much is available in such a short read.”
“Every month I read something that’s new and interesting. That’s why I keep renewing. It’s a good investment.”
With Zero Advertising, Nutrition News Promotes the Products on Your Shelves.
Independent retailers have handed Nutrition News across the counter for fifty years, with their own logo on the cover.
Join Our ABCD Pilot Program
Our Geographical Information System maps your trade area by its people and places. We show you how to get copies of Nutrition News into their hands, and we help measure the impact on your store’s sales. We’re looking for three stores to test it, with a waiting list once they’re filled.
See the PilotOrder Nutrition News for Your Store
Join our monthly print list. Each new issue arrives with your store logo, folded and ready to hand out. No contract, just 30 days’ notice to change or cancel. Shipping & handling included.
See Packages and PricesGet the Best of Nutrition News for Free.
Compelling facts from 50 years of Nutrition News in a short email with something worth knowing and nothing to buy.
Love It, or Your Money Back.
After you read your first issue of Nutrition News, and you don’t love it, or feel it doesn’t give you the information or tips you need to achieve your optimal health, just let us know within 30 days. We’ll refund your money, no questions asked, and you keep the issue.
You always win by playing the “Is It Healthy?” Game with Nutrition News.
Here’s What Subscribers Are Saying
“I read your Scale Down issue and it inspired me to lose 120 pounds in 14 months. I want to share copies with my church group and friends. Some of them see me as an inspiration for what’s possible for them, and I want them to have the same inspiration Nutrition News gave me.”
“I don’t take any other health newsletters anymore. Nutrition News is the only one I read. It’s short, concise, presented well and full of good information. It’s just perfect!”
“Bye Bye Sugar is the most comprehensive and clear article I’ve ever read. After reading it, my entire health has turned around.”
“Excellent newsletter, well-written, highest integrity. Nothing else like it.”
“Thank you, Siri, for putting your heart and soul into that article.”
“The newsletter is spectacular and first rate. I am thrilled to get it!”
“Please keep on publishing your excellent Nutrition News and we will keep on subscribing. We will be 70 years old very soon and have been following your advice for a long time. We think this has helped us keep our health.”
“Nutrition News has made us healthier! One of Lee’s nurses was asking about the supplements he takes. What got me was when she asked, ‘Astaxanthin, what’s that?’ We told her!”
“Nutrition News has more information than anything I’ve found. It hits the nail on the head. It’s easy to read. I’m very impressed.”
“One of the main reasons I drive to Whole Foods is to pick up Nutrition News.”
“Nutrition News is the first thing I look for when I visit my sister in Fresno. But you have to get there before they’re gone. I wish my local store carried it.”
“Just finished Bye-Bye Sugar. Thanks to you and Mother’s Market for another terrific newsletter!”
“Nutrition News is cutting-edge info. It’s jammed with helpful information.”
“It is by far the most informative, and my favorite, periodical published.”
“Because of your article on melatonin, I decided to take 3 mg every night. Well, lo and behold, after a few nights I began to actually sleep the night away. I’m now a true believer and sleeper thanks to you. I also turned my brother and sister onto it.”
Grow Your Store From the Inside Out With ABCD
ABCD stands for Asset-Based Community Development. Instead of relying on ads, your store grows through the people who already trust it — your staff, customers and vendors. When they carry Nutrition News with your name on the cover to the places they already visit — gyms, clinics, churches, schools, senior centers — places with waiting rooms, the locations that accept copies are added to a live map of your store’s growing community influence. Your register shows what that does to your sales.
You Can’t Outspend the Noise. You Can Out-Trust It.
Your customers are being bombarded by a worldwide healthcare marketing machine that spent $26.5 billion in 2026.1 The U.S. and New Zealand are the only countries that allow drug ads on TV.2 Doctors get only a few hours of nutrition training in medical school, about 5 hours across four years by students’ own count.3 Your store is often the only place a customer hears the other side.
Sales through natural food stores were $1.9 billion in 1980.4 Today the whole natural and organic products industry sells more than $340 billion a year,5 and three in four American adults take dietary supplements.6
Growth that big brings more competitors and more ad dollars chasing the same shoppers. The natural products industry was never going to outspend that noise. An independent store’s edge is standing apart from it, and now there is evidence, not just intuition, for how that happens.
- Research and Markets, Healthcare Marketing Communications Market Report 2026–2032: worldwide market estimated at $26.52 billion in 2026.
- Menkes, Mintzes and Lexchin, “Most high-income countries ban direct advertising of prescription drugs – why does NZ still allow it?” The Conversation, 2024.
- Journal of Wellness, Vol. 4, Iss. 2: medical students reported about 1.2 hours of nutrition education a year, about 4.8 hours in total.
- Natural Foods Merchandiser Market Overview (New Hope Network): natural products sales, 1980.
- Nutrition Business Journal (New Hope Network), 2025 natural and organic industry sales, about $342 billion.
- Council for Responsible Nutrition Consumer Survey on Dietary Supplements, 2024 and 2026: 75% of U.S. adults.
Benefit-Rich Outcomes for Retailers Participating in the ABCD Growth Pilot + GeoTree, Grounded in ABCD Research and Comparable Retail Case Studies
Your Best Marketers Already Work for You
Your employees, loyal customers and vendors know people you’ll never reach with an ad. ABCD gives them a simple, permission-based way to introduce your store.
Nothing to Sell, So People Say Yes
Your people aren’t asking anyone to buy. They’re offering an ad-free newsletter about health and nutrition. Gyms, clinics and community centers are usually glad to have it.
Your Name Travels with Every Copy
Each issue carries your store’s name, address and phone. It goes home and gets shared with a spouse, a neighbor or a coworker, and your store’s name goes with it.
Flag New Customers at the Register
Ask a simple question at checkout, “Is this your first visit?” If they say ‘no’, ask them when their first time was. This tells you who is new and more importantly, it gives you a basis for your lifetime customer value. You’ll know who came in because of the program.
Proof Not Promises
You see the growth of your influence on a live map and the sales at your register. You won’t have to infer your relevance to the community from a sales report. You can see it directly as a mapped network of connections, growing or not growing, in real time. No guesses whether it worked.
The Nutrition News Effect
Nutrition News has never been just a store calling card. It is a micro community resource — something read, saved, shared, and cataloged — and the mechanism behind that has been independently verified twice: once through 50 years of Nutrition News’ own retail testing, and again by academic ABCD research that arrived at the same conclusion from a completely different direction.
What Independent Stores Have Already Shown
Peer-reviewed case studies of community-owned and independent food stores describe the kind of retailer this pilot is for.
“What is unique about our grocery stores is that they are a community gathering place… people just hanging out in the aisles talking.” That’s a store owner describing their own store. The pilot helps you identify those connections, map them and grow them.13
Across the stores studied, hosting free nutrition education was the most common way they served their community. Nutrition News has been that ad-free education for 50 years. The pilot makes it something you can map and measure.14
Engagement runs from outreach, to consultation, to involvement, to collaboration, to shared leadership. Most stores studied reached collaboration. Your GeoTree map shows where your store sits on that scale in real time.13
The Urban Co-op grew from a buying club into a community hub with a Wellness Hub of rooms for rent.15 Flatbush Food Co-op, founded in 1976 like Nutrition News, is a trusted neighborhood institution with about 3,500 members.16 Seward Co-op teaches budget shopping and cooking from scratch.17
- “Forms of Community Engagement in Neighborhood Food Retail: Healthy Community Stores Case Study Project”, International Journal of Environmental Research and Public Health, 2022. Seven healthy food stores in Baltimore, Boston, Buffalo, Chicago, Detroit, Minneapolis and Washington, DC, assessed with the CDC Continuum of Community Engagement.
- Healthy Eating Research (Robert Wood Johnson Foundation), Healthy Community Stores Case Study Project Findings, 2023.
- The Urban Co-op, Limerick, Ireland: community grocery and Wellness Hub, founded 2013 as a buying club.
- Flatbush Food Cooperative, 1415 Cortelyou Road, Brooklyn, NY (National Co+op Grocers listing). Founded 1976.
- Seward Community Co-op, Minneapolis, MN.
What You Can Build in 90 Days and Beyond
A First-Visit Welcome That Brings People Back
Signs and a window invitation for first-time shoppers, the same message on social media, a first visit gift incentive worth remembering, and a simple way to flag new customers at the register.
A Reputation as the Trusted Resource
Be known as the place that gives away trustworthy health information, not the place that sells loudest. Research on ABCD names relationships and trust as what actually drives results.
A Place the Community Gathers
Ninety days of mapped relationships gives you a list of natural partners. Senior centers or wellness groups that trust you are a natural fit for a talk, a meeting or a health screening at your store.
Outcomes Nobody Planned
A gym asks to co-sponsor a 5K. A church invites you to its health fair. County public health agencies partner with you. We can’t promise these in advance, but every relationship on your map becomes something you can build on.
Watch Your Store’s Influence Grow, Week by Week.
World Be Well’s GeoTree map puts your store at the center. Each conversation your team logs with our phone app becomes a point on the map: the employee or customer who made the introduction, and the place that agreed to host copies. Over 90 days you can see your community network grow.
Illustration Only. This Map and the Numbers Beside It Are Illustrative, Not Actual Results from Any Store.
Two Things Our GeoTree App Helps You Measure
Where copies were accepted, when they were delivered or restocked, how many, and which topic. Notes, photos and feedback attach to each location using our phone app.
Each issue comes with a Product Matrix listing the products it covers, so you can track those categories and count first-time shoppers against your starting baseline. Our GeoTree app can link directly to your sales and customer database.
A 30-Year-Old Method with a Track Record in Community Health.
ABCD isn’t a marketing idea borrowed for retail. Public health programs use it because relationships change behavior in ways that information alone does not.
John McKnight and John Kretzmann showed that communities grow by mapping the assets they already have and by connecting the people who hold them. That is exactly what your store’s map does.7
A study of ABCD practitioners (Harrison et al.) found it works through relationships, trust and two-way connections, and lasting results.8
- Kretzmann, J. P. and McKnight, J. L. (1993). Building Communities from the Inside Out. Institute for Policy Research, Northwestern University; now the ABCD Institute at DePaul University.
- Harrison, R. et al. (2019). “Asset-Based Community Development: Narratives, Practice, and Conditions of Possibility — A Qualitative Study With Community Practitioners.” Sage Open 9(1).
- DASH (Data Across Sectors for Health), dashconnect.org.
- University of Arkansas System Division of Agriculture, Cooperative Extension Service: Extension Health Ambassadors.
One Question Independent Retailers Have: Does It Sell?
Nutrition News turns 50 this year. To celebrate, we are introducing a new service to prove what retailers have told us for decades: customers who read Nutrition News come back and buy. We’re inviting independent natural product stores to experience more sales, new customers, and a stronger reputation in the community.
Read, Share, Ask, Tell, Buy.
Five predictable behaviors that lead to sales once a copy is in your customers’ hands. You can observe each behavior in your own store within a month.
Nothing in it is selling anything, so customers read it at home on their own time, with your logo on the front.
It gets handed to a spouse, a neighbor, a coworker. Your address and phone go with it.
They come back with a question for your staff. Shoppers who talk with store staff are 43% more likely to buy.11 One Nutrition News retailer estimates that 80% to 90% of their customers buy something after reading about it in the newsletter.12 Those conversations are hard to match in the big box chain stores.
We map your trade area by its assets: practitioners, gyms, clinics, farms and neighbors already connected to you.
Historically, break-even lands between 2% and 3% of copies distributed. The pilot finds your store’s real rate.
- Mindtree shopper study with Grail Research: shoppers who interacted with a sales associate were 43% more likely to purchase.
- Olivia Tauch, Wings of Health, San Antonio, TX: retailer testimonial, nutritionnews.com.
Asset-Based Community Development: Start with Who’s Already Around You.
Instead of buying lists or census demographics, we map the named, reachable relationships in your trade area on a live GIS layer. Every one of them is a place your imprinted issues can sit. You keep the map for your store when the pilot ends.
You complete the worksheet. We map your location and set the baseline we measure against.
Logo proof approved, issues printed, folded and shipped with staff scripts. Shipping is included.
Copies go out at the register and to your named partners. Answers flow into your map.
One hour on Zoom: what worked, what to change, what to try next.
Your store’s map and numbers, shared with the industry named or anonymous, your call.
Meet us at the Naturally Independent Expo, Palm Springs, November 13–14, 2026.
From the People Who Hand It Out.
“We sold 1,000 units of melatonin within five days of distributing the Nutrition News melatonin issue, and 1,454 units for the month with $6,237.66 in sales.”
“Within our first twelve months in operation, our sales numbers had climbed to the second highest in the region.”
“Because we use the Sales Multiplier Program and track topic inventory, we know that our supplement sales have increased nearly 10%. I can’t count the times people I’ve never seen in the store before have picked up a Nutrition News, taken it home, and then come back to the store with it, and purchased the supplements from that issue.”
“Our customers read it and discuss the topics intelligently. This takes the hassle out of selling and lets our customers know we’re interested in their concerns. Customers believe staff, but the printed word adds credibility.”
“I have a standing order for 23,000 copies of Nutrition News, and they’re gone in days.”
“Your display rack is like a money shovel. I dig up profits every time your clients order one.”
Find Your Starting Quantity.
We size every order with a formula Nutrition News has used for decades: one copy a month for every four loyal shoppers. Enter three numbers about your store to see your starting quantity package, and how few sales it takes to break even.
- 2,000loyal shoppers a month (visits ÷ 2, since loyal customers come in about twice a month)
- 500copies per store (25% of your loyal shoppers)
- 500copies a month in all
| If this many readers buy | Copies | Sales | After your investment | Return |
|---|
Prices shown are the published newsletter packages. Pilot pricing will add a fee for access to the GIS map, still being set. Each sale is counted once, at your average sale.
You’ll Make at Least $3 for Every $1 You Invest in Nutrition News.
We promise to help you sell more of your products, make more money and add measurable value to your business. Nutrition News has been tested and proven in natural product stores just like yours. It works so well we guarantee you’ll make at least $3 for every $1 you invest.
Once you receive Nutrition News, we have three simple requirements. They eliminate your risk and let us back our guarantee:
- Document and share your sales results for the previous three months, before distributing your Nutrition News. If you don’t know what you’ve sold, you won’t know what difference Nutrition News has made.
- Read Nutrition News, and make sure your staff reads it and knows why you’re using it. If your staff doesn’t read it, they won’t know what your customers are asking about.
- DO NOT insert Nutrition News into any other giveaways. Tucked inside other handouts, your customers may never see it.
You’re not buying paper and ink. You’re buying guaranteed results for your business. After three months, you’ll know whether we’ve delivered on our promise.
In 50 years, no one has ever taken us up and asked for a refund.
Tell Us About Your Store.
We’re still looking for three stores to test GeoTree. Once all three places are filled, new applications go onto a waiting list for the next round. We’ll call within two business days to walk through the intake worksheet together. Pilot stores share monthly sales for the featured categories and join one recorded call a month.
Add Your Store’s Name to 50 Years of Trusted Consumer Health Content.
We print your store’s logo, name, address and phone on the cover, and ship it ready to hand out. One all inclusive price covers everything. No contracts, No Ads.
One Topic, Your Logo Imprint, Free Shipping.
- Your Store’s Info Printed On the Cover
- Free Shipping
- No Contracts
- 3-Step Distribution Checklist
- Read Me Customer Invitation
- 5 Keys to Success
- Product Matrix, Track Featured Products
- A New Topic each Month or 100+ Reprint Topics to Choose From
- No Risk Money Back Guarantee
Retailers who designate one staff member to own distribution enjoy the strongest results. If your employees read it, your customers will too.
A New Topic Monthly. Prices Include Imprint and Shipping
A simple rule of thumb for your starting quantity: Take your total monthly store visits, cut that number in half, and start with 25% of the result. A store with 4,000 visits a month starts with 500 copies.
| Package | Copies | Price | Per copy |
|---|---|---|---|
| A Bite | 250 | $325 | $1.30 |
| An Appetizer | 500 | $625 | $1.25 |
| A Snack | 1,000 | $1,095 | $1.10 |
| A Repast | 2,500 | $2,625 | $1.05 |
| A Meal | 5,000 | $4,950 | $0.99 |
| A Brunch | 10,000 | $6,500 | $0.65 |
| A Buffet | 25,000 | $11,900 | $0.48 |
| A Reception | 50,000 | $20,400 | $0.41 |
| A Feast | 100,000 | $37,500 | $0.38 |
How Stores Get Predictable Results.
Introduce Nutrition News to Your Staff
Ask your team to read each issue. Customers will come in asking about it.
Put Nutrition News in Every Hand
Invite customers to read it and tell you what they think. Encourage them to share copies.
Track Featured Products
The Topic Product Matrix lists what each issue covers, so you can watch those categories move.
What Store Owners Said About Nutrition News.
“Nutrition News was exactly what I was looking for. It soon became my #1 bag-stuffer. It is so well written. I know of nothing better at delivering measurable sales goals.”
“Customers say they like the articles. Nutrition News has information you don’t get anywhere else.”
“We love using Nutrition News because it gives a ton of information without promoting any brands. Each time my staff or I read it, we learn something new.”
“I have always enjoyed reading your articles and find them of tremendous value to share with our customers.”
“Your rack is at the front door. It’s the most popular merchandise in my store. I’d be in real trouble without Nutrition News. That’s gospel.”
“It’s a really, really good article, I can’t believe we go through them as fast as we do! Everyone likes them.”
“Our customers love Nutrition News. I would say that 80% to 90% of my customers buy something after they’ve read about it in the newsletter.”
Find Your Starting Quantity.
We size every order with a formula Nutrition News has used for decades: one copy a month for every four loyal shoppers. Enter three numbers about your store to see your starting quantity package, and how few sales it takes to break even.
- 2,000loyal shoppers a month (visits ÷ 2, since loyal customers come in about twice a month)
- 500copies per store (25% of your loyal shoppers)
- 500copies a month in all
| If this many readers buy | Copies | Sales | After your investment | Return |
|---|
Prices are the published packages and include your logo imprint and shipping. Each sale is counted once, at your average sale.
You’ll Make at Least $3 for Every $1 You Invest in Nutrition News.
We promise to help you sell more of your products, make more money and add measurable value to your business. Nutrition News has been tested and proven in natural product stores just like yours. It works so well we guarantee you’ll make at least $3 for every $1 you invest.
Once you receive Nutrition News, we have three simple requirements. They eliminate your risk and let us back our guarantee:
- Document and share your sales results for the previous three months, before distributing your Nutrition News. If you don’t know what you’ve sold, you won’t know what difference Nutrition News has made.
- Read Nutrition News, and make sure your staff reads it and knows why you’re using it. If your staff doesn’t read it, they won’t know what your customers are asking about.
- DO NOT insert Nutrition News into any other giveaways. Tucked inside other handouts, your customers may never see it.
You’re not buying paper and ink. You’re buying guaranteed results for your business. After three months, you’ll know whether we’ve delivered on our promise.
In 50 years, no one has ever taken us up and asked for a refund.
Join Our Loyalty Program – Save on Every Issue
Prepay 3, 6 or 12 months of monthly issues by credit card and take an additional 10%, 15% or 20% off every issue in that period. There’s still no contract, just 30 days’ notice if your order changes. Choose your commitment on the order form below.
A season of new topics to see what Nutrition News does for your store.
Enough issues to track featured products and watch repeat customers return.
A full year of topics. Stores that use Nutrition News for a year stay with us for seven years on average.
Join Our Monthly Print List.
Get each new issue every month, imprinted with your store’s info and shipped free. We’ll email a logo proof before your first issue prints. No contract. Just give us 30 days’ notice to change your quantity or cancel. Commit to 3, 6 or 12 months and save up to 20%.
“I have a standing order for 23,000 copies of Nutrition News, and they’re gone in days.”
Order Reprints from 50 Years of Topics.
Pick any back issues to keep on your shelf, each imprinted with your store’s info. Choose 36 topics at 100 copies or more of each, and we’ll include a 36-pocket Nutrition News display rack to hold them. Prefer to pick your own topics each month? Build a custom editorial schedule instead of joining the monthly print list.
Display Rack Specifications
The 36 Pocket Rotary Magazine Display holds one topic in every pocket, so customers can browse your full selection in a single spot.
36 Pocket Rotary Magazine Display
- Dimensions
- 69″ H × 14″ W × 14″ D
- Pockets
- 36, with 9 on each of 4 sides
- Pocket size
- 9″ H × 8½” W × 1⅜” D
- Sign
- Nutrition News header cap sign
- Mobility
- Casters for easy moving
- Assembly
- Some assembly required
- Actual weight
- 31 lbs
- Shipping weight
- DIM 83
- How to get it
- Included with a reprint order of 36 topics at 100 copies or more of each
12 Pocket Countertop Spinners and 16 Pocket Rotary Displays are also available on request. The spec sheet covers all three.
Watch: Setting Up Your Rack
See how the 36 Pocket Rotary Display goes together, from attaching the casters to the finished rack, then watch a store owner stock it with Nutrition News and hear from Sharon MacGurn of Mother’s Market. About a minute and a half.
Thank You! Your Order Is In.
Welcome to Nutrition News. Your receipt is on its way to your inbox.
Your First Issue Is Three Steps Away.
Approve Your Logo Proof
We’ll email a proof of your store’s imprint: logo, address, phone and website. Nothing prints until you approve it. Send your logo to Orders@NutritionNews.com if you haven’t already.
Your Issues Ship
We print once a month, and your first issue ships with our next monthly print run. Your imprinted copies arrive folded and ready to hand out. Shipping is included in your price.
Your Retailer Success Kit
3-Step Distribution Checklist
5 Keys to Success
Read Me Customer Invitation
This Issue’s Topic Product Matrix
Save Up to 20% on Every Issue.
Prepay 3, 6 or 12 months and take an extra 10%, 15% or 20% off. Still no contract, just 30 days’ notice if your order changes.
See My Loyalty SavingsYou’ll make at least $3 for every $1 you invest in Nutrition News, when you follow the three simple steps in your Retailer Success Kit.
Questions about your order? Call 800-784-7550 or email Orders@NutritionNews.com.
Nutrition News · 4108 Watkins Dr. · Riverside, CA 92507
Lock In Your Loyalty Savings Today.
Your order is complete. Stores that use Nutrition News for a year stay with us for seven years on average. Prepay now and save on every issue.
A season of new topics to see what Nutrition News does for your store.
Enough issues to track featured products and watch repeat customers return.
A full year of topics at our lowest price per copy.
Prices shown for the An Appetizer package (500 copies, $625 a month). Opens our secure PayBlue checkout. No contract: 30 days’ notice to change.
About Nutrition News
Nutrition News is an ad-free, award-winning consumer health newsletter. Since April 1976 we have published more than 24 million copies, each one explaining the research on a single food, nutrient or healthy habit in plain language. There are no advertisements in any issue, ever, so readers can trust what they read.
How It Started
In 1976 a local health food store asked Siri Khalsa, then a teacher turned freelance writer, to create a handout for its shoppers. That handout became the first issue. Shoppers read it, came back with questions and bought what they had learned about. Our graphic artist reported that everyone who proofread, printed, folded or shipped the newsletter went out and bought the products we wrote about. None of them had ever stepped into a health food store before. They all urged Siri to go national with Nutrition News. That pattern of Read, Share, Ask, Tell and Buy has driven Nutrition News ever since.
Who We Are
Siri Khalsa, Founder and Editor in Chief
Siri has written Nutrition News for 50 years. She taught Kundalini Yoga for over 20 years at Cal State San Bernardino, the Pomona Colleges and UC Riverside, where she also taught vegetarian cooking. In her words: “My intentions are to give you the information you need to make powerful health choices and to inspire you to reach your own optimal health by taking personal responsibility for your wellness.”
Gurumantra Khalsa, Publisher
Gurumantra’s interest in nutrition began in the 1960s while he was a student at the University of Wisconsin. In 1979, he read his first issue of Nutrition News and was instantly hooked. Through mutual friends, he was introduced by phone to the writer, Siri Khalsa, and he began begging for a subscription.
At that time, individual subscriptions were not available. Ms. Khalsa said her newsletter was only available in bulk quantities to natural product stores. After a series of phone calls with more reasons why she should send him her newsletter, she relented, provided he sent her 12 self-addressed, stamped envelopes. He was her first individual subscriber.
His persistence and continuing suggestions about how to make Nutrition News more widely available resulted in an offer to move to California and take on that role.
Having much bigger ideas and larger ambitions, Mr. Khalsa married Ms. Khalsa in 1982. The following year he became the publisher of Nutrition News. That launched a new life chapter, which included a front-row seat to the explosive growth of the natural products industry and a deep appreciation for the power of content marketing.
He remains an enthusiastic reader. If reading Nutrition News could do that for him, imagine how it could impact your store.
What We Promise
To make healthy behaviors easy and fun. Every issue invites readers to play the “Is It Healthy?” Game: asking that one question about the food on their plate, the products on the shelf and the habits in their day.
Who We Serve
Readers get clear, trustworthy health information by mail or online. Natural products stores give Nutrition News to their customers, imprinted with the store’s own name and logo. Nutrition News acts like a silent salesperson that answers questions and builds trust. Natural products companies use Nutrition News to launch new products. We back every store order with our $3-for-$1 Satisfaction Guarantee.
Our Company
Nutrition News is a dba of World Be Well, Inc., based in Riverside, California.
Nutrition News · 4108 Watkins Dr. · Riverside, CA 92507 · 800-784-7550 · Orders@NutritionNews.com
Frequently Asked Questions
Quick answers about ordering, pricing, the logo imprint, the guarantee and subscribing.
For Natural Products Stores
What Is Nutrition News?
An award-winning, ad-free, consumer health newsletter, published since 1976. Each issue covers one topic in Food, Nutrients and Healthy Lifestyle. Stores give it to customers, imprinted with their store’s name, logo and contact information.
Why Are There No Ads?
Because trust sells. With no ads, customers read Nutrition News as education, not a sales pitch. You are not just buying paper and ink. You’re buying guaranteed results that come from trust. That trust carries over to your store and to the products on your shelves.
What Does It Cost?
Packages start at 250 copies a month. See our Small, Medium and Large store packages.
How Many Copies Do I Need?
A good starting point: estimate your monthly customer visits, divide by two (most customers visit about twice a month), and plan for 25% of that number. Check out our Net Incremental Value Calculator to get an exact starting place based on your store’s average sale, customer visits and number of locations.
Is There a Contract?
No. We only ask for 30 days’ notice if you change or cancel your order.
Can I Save by Paying Ahead?
Yes. Our Loyalty Program takes 10%, 15% or 20% off when you prepay 3, 6 or 12 months. Larger prepayments can be invoiced and paid by bank transfer.
How Does the Logo Imprint Work?
Send your logo, address, phone and website to Orders@NutritionNews.com. We prepare a proof and email it to you. Nothing prints until you approve it.
What Is the Satisfaction Guarantee?
You’ll make at least $3 for every $1 you invest when you follow three simple steps: document and share your sales for the previous three months before you start, read Nutrition News and make sure your staff does too, and don’t insert it into other giveaways. In 50 years, no one has ever asked for a refund. Read the full guarantee.
What Comes With My Order?
Every order includes the Retailer Success Kit: the 3-Step Distribution Checklist, 5 Keys to Success, the Read Me customer invitation and a Topic Product Matrix for the issue.
How Do I Pay?
Every order is paid before it prints, because each copy carries your store’s name and logo. Choose what works for you:
- Monthly Autopay (most stores): your card is charged automatically a few days before each print run, so your issues ship on time.
- Bank transfer or check: we email an invoice before each print date. Pay by ACH bank transfer, or mail a check that arrives by the 25th for the next month’s run.
- Pay ahead and save: prepay 3, 6 or 12 months through our Loyalty Program and take 10%, 15% or 20% off.
We also accept PayPal. Card charges appear on your statement as NUTRITION NEWS. Established accounts may ask about 30-day terms; call us at 800-784-7550.
For Readers
How Do I Subscribe?
Join our free email list for The Best of 50 Years, or choose a print or online subscription on our Subscribe page.
Can I Get a Refund?
Yes. If you’re not satisfied within 30 days, we’ll refund your subscription in full.
Can I Share Nutrition News With Friends?
Please do. After you subscribe, you can invite up to five friends to claim a free gift, compliments of you. Each friend chooses whether to join. When three of them claim their gift, we’ll thank you with our printable Superfoods Grocery List.
How Do I Reach You?
Call 800-784-7550 or email SubscriberDelight@NutritionNews.com.
Questions You Should Ask
Most store owners ask what Nutrition News costs. The store owners who get the best results ask these questions too.
How Will I Know It’s Working?
Track it. Before you start, note your sales for the previous three months, especially for products that the issue covers. Once you start distributing Nutrition News, compare your sales month to month. What you measure, moves. Each issue’s shows which products it features, discusses or mentions, so you know what to track and what to stock. Notice how quickly copies disappear. Note what your customers are saying.
Where Should Copies Go in My Store?
Hand them out at the register and keep them in a display rack. Insert them in bags. Post one in a window, in your restrooms and in your employee break room. Share them with your sales reps.
What Should I Not Do?
Absolutely avoid inserting them inside other giveaways or ad flyers. It may be more convenient for staff, but you’re not just buying paper and ink. You’re buying a guaranteed result. Stuffing them inside other advertising giveaways guarantees they will get lost. It also voids our $3-for-$1 Guarantee.
What Should My Staff Do?
Read, Share, Ask, Tell and Buy are the predictable behaviors that lead to a sale. Have staff read each issue first. When customers come back with questions, and they will, your staff is one step closer to a sale. Note any references to Nutrition News. Encourage customers to share copies. Consider our . That’s where your staff and customers become your store ambassadors, distributing copies at the places they normally frequent: gyms, salons, senior centers, churches, doctors’ offices, any place people gather and wait.
Which Topics Fit My Store?
We’ve never written a topic that didn’t match what’s in a store. Food, Nutrients and Healthy Lifestyle cover nearly anything you might stock. Many of our topics were suggested by our clients. We publish a new issue each month, and our editorial calendar will alert you to what’s coming. If you don’t want that issue, let us know at least 30 days in advance and choose any of our reprint topics that match what you stock and what your customers ask about. We have 103 topics across food, nutrients and lifestyle, and we’ll help you plan your own custom editorial calendar.
What If It Doesn’t Work for Me?
We promise you’ll make at least $3 for every $1 you invest, or we’ll make it right. Follow the three steps to qualify for our no-risk, money-back Satisfaction Guarantee.
How Long Do Stores Stay With Nutrition News?
Stores that use Nutrition News for twelve months stay with it for seven years on average. Some stores have been with us for more than 35 years.
Terms of Use
The ground rules for reading, ordering and subscribing at NutritionNews.com, in plain language.
Draft for review. These terms update the 2016 version for the new site. Please have your attorney review them before they go live.
Who We Are
Nutrition News is a dba of World Be Well, Inc., based in Riverside, California. “We,” “us” and “our” mean Nutrition News. “You” means anyone who visits this site, reads our content or places an order.
Agreeing to These Terms
By using NutritionNews.com, you agree to these Terms of Use and to our Privacy Policy. If you don’t agree, please don’t use the site.
Health Information Is Not Medical Advice
Nutrition News explains nutrition research in plain language so you can make informed choices. It is for education only. It does not diagnose, treat or replace care from your doctor or other qualified health professional. Talk with your health care provider before you change your diet, start a supplement or stop a medication.
Orders and Payment
Prices, packages and issue availability are listed on the site and may change. If a product is listed at the wrong price because of a typing error, we may cancel the order. If your card was already charged, we will credit it in full.
Card payments appear on your statement as NUTRITION NEWS. Established store accounts may ask about 30-day terms by calling 800-784-7550.
Your Store Logo and Artwork
When you upload a logo, store name or other artwork for imprinting, you confirm that you own it or have permission to use it. You allow us to print it on your copies of Nutrition News and to keep it on file for future orders. We will not use your logo for any other purpose without your permission.
Our Guarantees
Readers: If you don’t love your first issue, let us know within 30 days. We’ll refund your money, no questions asked, and you keep the issue.
Stores: Store orders are backed by our $3-for-$1 Satisfaction Guarantee, subject to its conditions and checklist.
Emails From Us
If you sign up, we will email you new issues, offers and store news. Every email includes an unsubscribe link, and you can opt out at any time.
Copyright and Trademarks
Everything on this site, including the newsletters, articles, images and design, is owned by Nutrition News and protected by copyright. Nutrition News and our logo are our trademarks. You may print or save pages for your own personal use or to place an order. Any other use, including reprinting, posting or reselling our content, needs our written permission. To reprint an issue, see Reprints.
Using the Site Respectfully
When you use the site, please don’t:
- Harass, threaten or impersonate anyone
- Post anything unlawful, defamatory or misleading
- Post advertising or solicit others to join commercial services
- Try to disrupt the site or get into areas you aren’t authorized to use
We don’t review everything people submit, and we aren’t responsible for it. We may remove any content that breaks these rules.
Links to Other Sites
We sometimes link to research, partners and other resources. We don’t control those sites and aren’t responsible for their content or privacy practices. Please read their policies when you visit them.
Disclaimers and Limits
We work hard to keep the site accurate and running. Even so, the site and its materials are provided “as is,” without warranties of any kind. We can’t promise that the site will always be available, error free or free of viruses.
To the extent the law allows, we are not liable for indirect, special or consequential damages related to the site, our services or our products.
You agree to cover our losses and reasonable legal costs if they result from your breaking these terms.
Changes to These Terms
We may update these terms from time to time. We will post the new version here with a new effective date. If the changes are important, we may also notify you by email or with a notice on the site. Using the site after an update means you accept the new terms.
Governing Law
These terms are governed by California law. Any dispute will be handled in the state or federal courts in Riverside County, California. Any claim must be filed within one year after it arises.
Questions About These Terms?
Nutrition News · 4108 Watkins Dr. · Riverside, CA 92507 · 800-784-7550 · Orders@NutritionNews.com
Privacy Policy
Privacy is part of health. Here’s what we collect, why we collect it and how we protect it.
Draft for review. This policy updates the old version for the new site’s orders, logo uploads and calculators. Please have your attorney review it, and confirm the payment details, before it goes live.
Our Promise
We have earned readers’ trust for 50 years by never running an ad. We protect your information the same way. We never sell your personal information.
What We Collect
Information you give us
- Readers: your name, email and mailing address when you subscribe, plus any interests you choose to share
- Stores: your store name, contact details, number of locations, order details and the logo or artwork you upload for imprinting
- Calculators and checklists: numbers you enter, such as average sale, customer visits and customer lifetime value
- Messages: anything you send when you contact us or answer a survey
Payment information
Card payments are handled by our payment processor. We do not store your full card number.
Information collected automatically
Like most websites, our servers and cookies record basic visit details, such as your IP address, browser type, the pages you view and the time of your visit. We use this information in summary form to see what’s working and to improve the site.
How We Use It
- To fill your orders, imprint your logo and ship your copies
- To send the newsletters, emails and updates you asked for
- To run the $3-for-$1 Guarantee and show your store its results
- To answer your questions and give support
- To improve our content, site and services
Your Store’s Numbers Stay Private
The sales figures you enter in our calculators, intake forms or guarantee tracking are used only to serve your store. We will not share them with other stores, suppliers or anyone else in a way that identifies your store without your permission.
Who We Share It With
We share personal information only when it’s needed to provide what you asked for, such as with our payment processor, printer, mail house and email service. Each one may use it only to do that job for us. We may also share information when the law requires it.
We may share summary information that can’t identify you, such as how many stores in a region ordered a topic, with research and business partners.
Your Choices
- Unsubscribe from emails at any time with the link in any email
- See, correct or delete your information by contacting us. We will verify your identity before we make changes.
- Manage cookies in your browser settings. Some parts of the site may not work without them.
California residents may have additional rights under state law. Contact us to make a request.
Children
Our site is written for adults. We don’t knowingly collect personal information from children under 13. If you believe a child has sent us information, contact us and we will delete it.
Keeping Information Safe
We use reasonable safeguards to protect your information, including secure (encrypted) connections for orders and uploads. No system is perfectly secure, so we also limit what we collect and how long we keep it.
Links to Other Sites
Other websites we link to have their own privacy practices. We aren’t responsible for them, so please read their policies.
Changes to This Policy
If we update this policy, we will post the new version here with a new effective date. If the changes are important, we may also let you know by email.
Share Us With Care
Please share Nutrition News with friends and family. Anyone you refer will be treated with the same care.
Questions About Your Privacy?
Nutrition News · 4108 Watkins Dr. · Riverside, CA 92507 · 800-784-7550 · Orders@NutritionNews.com
