FOR IMMEDIATE RELEASE
Black dieters watch their weight for general wellnessâ€”not to lose pounds, reports Mintel
Chicago (June 6, 2011)â€”Whether itâ€™s a suggestion from our physician or a need to slim down, almost everyone experiences the desire to exercise more or eat healthier at some point in our lives. According to the latest research from Mintel, more Black adults who are watching their diet are doing so for health reasons, not to lose weight. In fact, 56% of Black adults are dieting to lose weight, compared to 63% of White adults, 57% of Asian adults and 54% of Hispanic adults.
Moreover, 70% of Black adults who limit the amount and/or kind of food eaten say theyâ€™re doing so for general wellness and 46% say theyâ€™re watching their diet to maintain their current weight. Fifty-two percent are eating healthier to prevent or control high blood pressure.
â€œBlack adults are concerned with controlling cholesterol, blood sugar levels, hypertension, salt intake and other health-related issues,â€ says Leylha Ahuile, senior multicultural analyst. â€œThis demographic needs effective, targeted solutions that can help them reach their weight-loss goals rather than information that focuses on appearance, which may not speak to their concernsâ€”as dieting simply to be thinner isnâ€™t as important.â€
Twenty-six percent of respondents who are cutting back on the amount or kind of food they consume say boredom with the â€œgoodâ€ food they are noshing makes it difficult to curb their eating habits. Additionally, 35% report that the challenge to find healthy options at restaurants is to blame and 26% say hunger pangs test their willpower to eat better.
â€œMarketers should emphasize elements of delicious taste to make healthier products more appealing to Black consumers,â€ adds Leylha Ahuile. â€œFor example, emphasizing the â€˜creamy tasteâ€™ of a low-fat item or the fact that itâ€™s â€˜less greasyâ€™ compared to a full-fat item may help Black consumers focus on attributes other than delicious taste, and create interest in trying a low-in item.â€
Forty-two percent of Black adults who limit the amount and/or kind of food they eat believe that most diets donâ€™t work and nearly half (49%) say they have a hard time sticking to a diet. Meanwhile, 60% say they would like to eat more healthy foods, but itâ€™s just too expensive.
Mintel is a leading global supplier of consumer, product and media intelligence. For more than 38 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. Follow Mintel on Twitter: http://twitter.com/mintelnews