Food Marketing To Kids Evolves On Smartphones

Makers of kids’ drinks and snacks were starting to build smartphone and tablet apps featuring their brands. Several food-company executives said they saw these apps as a cost-effective and powerful ways to reach children—in some cases before they could even learn to read. In 2009, 48 food companies studied by the Federal Trade Commission spent $1.79 billion on food marketing to youth aged 2 to 17, including $122.5 million for new media such as online and phone advertising.

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