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“We started using Nutrition News shortly after we opened our Fresno store. [At the time], our comparative sales numbers were the lowest in our region. After we began a focused campaign of introducing Nutrition News to our customers, I noticed them bringing their copies back into the store and buying the supplements featured in the newsletter. Within our first twelve months in operation, our sales numbers had climbed to the second highest in the region. We’re convinced that our store team effort to make Nutrition News available to our customers was instrumental in achieving that remarkable result.”
Rosa Diaz

Nutrition Body CareTeam Manager , Whole Foods Market Fresno, CA

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Please keep on publishing you excellent Nutrition News and we will keep on subscribing :-)We will become 70 years old very soon and have been following your advice for a long time. We think this has helped us to keep our health with only some minor aches.

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Take-Aways For Profit:
  • Slow moving inventory categories can be targeted, stimulated.and turned faster and more frequently.
  • It’s a numbers game. Copies distributed are key to raising awareness, engaging interests and fulfilling expectations.
  • No matter how, when or where, as long as Nutrition News gets into a shopper’s hands, the sequence of engagement behaviors leading to a sale get activated.

Those predictable and repeatable shopper behaviors are — READ — SHARE — ASK — TELL — BUY

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