With a growing awareness of additives, toxic on non, consumers are demanding transparency, simplicity and choice for the products they buy or consume. This rising consumer awareness of the choices we make is disrupting all kinds of markets.
See Why Customers (and Celebrities) Love This Cosmetics Company
When Beautycounter’s founder couldn’t find cosmetics without potentially toxic chemicals, she just created her own. These kind of direct solutions to cleaner, simpler products and markets can be seen in the many local food movements popping up across the country.One outcome from these disruptive movements is a greater sense of community. Communities and markets are forming around making products that consumers want and trust. This is where lots of future opportunity lies.
