FAQsFrequently Asked Questions
For Results That Are
Nutrition News Content Marketing: Strategies for Natural Product Businesses.
Frequently Asked Questions
What Is Nutrition News?
Why Are There No Ads In Nutrition News?
Our mission is to excite, engage and educate our readers on the benefits of food, nutrition and healthy lifestyle products. Those benefits are what’s most important to your customers. We tell the them the story of the “why” behind the “buy” for your products.
It turns out that the more consumers know about nutritional benefits, the more they seek out products designed for those benefits.
Our no ad policy is designed to give them the confidence and clarity they need to make healthy choices. That experience is what content marketing brings to your business. Your customers receive the most relevant information for their interests at a given time. That adds value to your business whether you make a sale or not.
Sharing the “why” behind the “buy” with your customers and community, positions your store as a trusted resource. The rest is up to your store’s personality and how well you can describe and demonstrate your value proposition.
Nutrition News content marketing is designed to align and leverage shared values for food, nutrition and how they impact health. That’s a great story to tell.
Judging by our case studies, and client testimonials, and our reader (your customers) testimonials, our no-ad policy builds trust. Some of that trust gets conveyed to your store just by making Nutrition News available. Our no ads policy supports every brand or product in your store with a nutrition label on it.
Cut through clutter and confusion in your customer’s mind. Once you get Nutrition News into their hands, you initiate a series of behaviors. These behaviors are predictable and reliable in leading to a sale in natural product stores. These are behaviors that you as a retailer, are in a unique position to leverage.
They are Read, Share, Ask, Tell and Buy! It’s measurable, provable and always guaranteed. That’s why no ads.
Why Do Retailers Use Nutrition News?
Selling supplements is complicated. Retailers invest heavily, carry thousands of products, varieties, forms, combinations and sizes. Inventory turns are critical. The entire framework for operating is growing more complex.
Consumers are overwhelmed with choice and confusion. They’re driving massive upheavals in the food and consumer packaged goods category. They’re determined to seek out the best available solution for their needs. Consumers don’t necessarily know what to buy, or why they might want to.
When they read Nutrition News, they do. It’s the most engaging content marketing tool available in the industry. Our case studies prove that. We help natural products businesses capture more of their customers attention.That’s all.
The many creative and collaborative ways retailers have used Nutrition News to build their business all rely on the fact that your customers want to know. And the more your customers know, the more they buy.
In the natural products industry, having a trusted consumer education resource is part of a successful retailer’s tool-kit. Plus, we’ve been educating natural products consumers longer than many natural product companies have been in business.
That should tell you something about stamina, but more importantly, it’s a testament to the value in telling the “why” behind the “buy” story when it comes to selling food, supplements or natural products.
How Much Does Nutrition News Cost?
We have 9 basic service levels. Shipping and handling are free with each. If our basic plans don’t fit your needs, custom quantity requests are available.We promise there’s a plan that’s perfect for you.
When you start your service plan, we also include our customization service. Our most popular is having Your Custom Logo Imprint on each copy. Upload your logo and information, and we’ll take care of the rest.Your account plan will be set up for future deliveries with your custom logo imprinted on each copy.
- Your store loyalty / coupon services – get your loyalty code or coupon redemption printed on each copy (select issues only).
- In-Store display rack program – 12 – 24 – 36 slot display racks for multiple copies of Nutrition News
- Your custom editorial calendar service – choose which topics you want delivered and when you want them.
These services offer your business additional distribution channels to track and measure results. They also give you multiple ways to engage and measure your customer’s interests.
Experience the Nutrition News Effect in your store. It’s the revenue formula for natural product businesses.
How Do I Know Which Package Is Right For Me?
Without an in depth content marketing analysis, our rule of thumb starts with a baseline from your customer visits. How many do you have each month? How many days are you open? How many stores do you operate?
We assume you’re already doing a great job. So assume your customers visit twice a month. Half your monthly visits.That’s your baseline.
Depending on how many customers you actively target, and how many ways you integrate Nutrition News into your marketing plan and community outreach, we recommend you target 20 – 25% of your customers to start.
Once you have that, you can start a content marketing plan. You’ll know which of our basic service packages fits your needs, If you have other needs, give us a call. This includes multiple store service packages. We’ll answer all your questions and get your business set up with the service level of your choice.
Click any of the buttons that say Tell Me More, Let’s Get Started or Get In Touch.Once you’ve selected your service package and placed your order, we will follow up by phone. Or Contact Us for any pre order questions. 800-784-7550.
- We promise results.
- Yet we have no control over how you make Nutrition News available to your customers and community.
- We promise to capture attention.
- It’s on you to make sure that can happen.
How Do I Get Started?
Click any of the buttons that say Small Medium and Large.or Tell Me More, Let’s Get Started or Get In Touch. Once you’ve selected your service package and placed your order, we will follow up by phone.
Or Contact Us for any pre order questions. 800-784-7550. We’ll answer all your questions and get your store set up with the service level of your choice.
We’ll also explain our:
- Custom Client Logo Imprint service – get your store logo, address and contact info printed on each copy,
- Store Loyalty / Coupon services – get your loyalty code or coupon redemption printed on each copy (select issues only).
- Display Rack Program – 12 – 24 – 36 slot display racks for multiple copies of Nutrition News. with incentive reorder pricing
- Custom Editorial Calendar service – choose which topics you want delivered and when you want them.
These services offer your business additional distribution channels to track and measure results. They also give you more flexibility in marketing your store.
Our policy is to give you what you want, when you want it, how you want. We’re committed to your success. We promise results. Yet we have no control over how you make Nutrition News available to your customers and community.
We promise to capture attention. It’s on you to make sure that can happen. So don’t stuff us inside a magazine full of ads. You’ll just be wasting your money and worse, short changing the respect for your customer’s intelligence.
Instead,why not wrap Nutrition News around your magazines or flyers? Consider us gift wrapping for all your sales and advertising messages. Or, distribute Nutrition News separately.
We don’t make you sign a contract. We do ask that if you make a change to your order, you let us know 30 days in advance.
We offer our Nutrition News Loyalty Program. Pre-pay 3 – 6 – 12 months in advance and get a 10% – 15% or 20% discount on your entire order for the period selected.
Our statistics are that if a retailer uses Nutrition News for twelve months, they’ll use us for an average of seven years. We have outliers at 35+ years. How soon do you want to start?
Your Silent Sales Person
Customers have more questions than you can answer.
Let Nutrition News answer their questions for you.
Nutrition News captures their attention.
Because there are NO ADS, your customers trust Nutrition News.
Nutrition News is about your customers’ interests.
Sales Support For Everything On Your Shelves
Nutrition News features healthy lifestyle, food and/or nutritional supplements.
Nutrition News makes healthy behaviors easy and fun.
Give your customers Nutrition News and they’ll give you their business.