We Cracked The Code
In 47 years of Nutrition News content marketing, we’ve discovered a sequence of consumer behaviors that lead to a retail sale. One behavior is key to guaranteed results for your natural products business.
Your Silent Sales Person
Customers have more questions than you can answer.
Nutrition News captures their attention.
Why not let Nutrition News answer their questions for you?
Because there are NO ADS, your customers trust Nutrition News.
Nutrition News is about your customers’ interests.
Sales Support For Everything On Your Shelves
Nutrition News topics feature healthy lifestyles, food and nutritional supplements.
Nutrition News supports every product with a nutritional label on your shelves.
Give your customers Nutrition News and they’ll give you their business.
See The Impact That Nutrition News Content Marketing Can Have On Your Business.
To get an idea of the “Nutrition News Effect” for your business, we need to know three things about your business.
(Our Calculator Is Coming Soon)
Find Your Target Nutrition News Distribution Level
Total Number Monthly Customers
Target Nutrition News Distribution Level
Find Out The Net Incremental Value Of Your Target Nutrition News Distribution
See What Your Data and Our Proven Methodology Can Do Together
Data & Methods
You shared data about your customer traffic, average sale and number of locations.
Our methodology is designed to determine an ideal starting point for the conditions in your business right now.
This starting point is mindful of your budget and makes two assumptions:
1) Each copy of Nutrition News has the potential to generate a sale; 2) Not every customer will read or engage with Nutrition News.
This is why we cut your stated traffic in half. Then we targeted 25% of that for your starting distribution level.
This baseline provides an easy way to know when to increase your order size, or to focus on getting more of your customers to read Nutrition News.
In our tested and proven methodology, READ is the first consumer behavior in a sequence that leads predictably to a sale.
The more customers who read Nutrition News, the more sales and revenue you make.
Take a look at the following three engagement scenarios. They represent different percentages of your target customer audience who read Nutrition News. (Our calculator is under development. Please check back soon. It will be worth your while).
If 25% of your customers read Nutrition News and generate a sale, your gross profit is:__
If 10% of your customers read Nutrition News and generate a sale, your gross profit is:__
If 5% of your customers read Nutrition News and generate a sale, your gross profit is:__.
Net Incremental Value
One of the ways the “Nutrition News Effect” can be recognized in your business, is as additional dollars. These dollars are available to all natural products businesses.
The first step to capturing some of the $604 million dollars spent each weekend on natural products, is answering customer questions.
The second is having the mechanism to distinguish those questions and a strategy to address interests over the entire customer lifecycle.
That’s precisely what Nutrition News content marketing excels at.
Take a look at the dollars you’re leaving behind each month by not using Nutrition News content marketing.
If 25% of your customers read Nutrition News and generate a sale, your net incremental value per copy is::__
If 10% of your customers read Nutrition News and generate a sale, your net incremental value per copy is::__
If 5% of your customers read Nutrition News and generate a sale, your net incremental value per copy is::__
Break Even Point & R.O.I.
To get a picture of the leverage and potential for net incremental revenue that Nutrition News content marketing can make available to your business, it takes only ___ copies of Nutrition News generating your average sale to break even.
That’s only ____% of your entire distribution level.
It quickly becomes obvious that the more customers who read Nutrition News, the more sales follow.
Customers want to know. Customers who know more buy more. And they buy more often.
“We started using Nutrition News shortly after we opened our Fresno store. [At the time], our comparative sales numbers were the lowest in our region.
After we began a focused campaign of introducing Nutrition News to our customers, I noticed them bringing their copies back into the store and buying the supplements featured in the newsletter.
Within our first twelve months in operation, our sales numbers had climbed to the second highest in the region.
We’re convinced that our store team effort to make Nutrition News available to our customers was instrumental in achieving that remarkable result.”
Our Tested and Proven Methodolgy
Here’s What Our Satisfied Clients Say About Us:
Why No Ads In Nutrition News?
Our no ad policy is designed to give them the confidence and clarity they need to make healthy choices.
Your customers receive the most relevant information for their interests at a given time. That adds value to your business whether you make a sale or not.
That experience is what content marketing brings to your business.
Sharing the “why” behind the “buy” with your customers and community, positions your store as a trusted resource.
The rest is up to your store’s personality and how well you communicate and demonstrate your value proposition.
Nutrition News content marketing is designed to align and leverage shared values for food, nutrition and how they impact health.
That’s a great story to tell.
Packages and Pricing
We Have Plans For Every Size Business, Organization or Agency.
Too Big Or Too Small? Let Us Know What Works Best For You.
Get More Answers About Nutrition News Content Marketing Solutions
Good Reasons To Connect
Just Getting Started With content marketing? We’re here to support you.
Our job is to capture attention. It could be your customer’s, client’s, employees’ or yours. That’s the first step in every interaction.
Raising awareness about food, nutrition and a healthy lifestyle supports your business growth and community development.
Let’s have a conversation about your profit and well being.
Thanks for Playing the Is It Healthy Game.
Tell us something you want for your business or your life.
Address: POB 55279
Riverside, CA 92517-0279 USA