Introducing … The Lexicon of Sustainability from lexicon of sustainability on Vimeo.

This short film by Douglas Gayeton and Laura Howard-Gayeton explains  the project and why words matter.  The film was animated and edited by Pier Giorgio Provenzano who produced a wonderfully compelling and elevating work.  This is how markets change – with informed buyers.  See if you agree.

To learn more … and even get involved visit

Lexicon – Definition Take a trip down the rabbit hole of language if you dare.