DM News reports that pharmaceutical companies are changing the ways they interact with physicians.  Looking for the holy grail of a continuous marketing loop,  they hope to better understand how physicians interact with the information being offered on web based platforms.

Due to regulations, it’s more difficult for big pharma to jump into direct to consumer social media. But physician based communities are growing.  According to a recent report from Manhattan Research, approximately 60% of physicians are already using or considering using online social media sites for physicians. These physicians write an average of 24 more prescriptions per week than physicians with no interest in online communities.

Now even our doctors have a place to go to ask if drug “X” is right for you.